Social media is a very important part of any marketing strategy. Social media postings can both drive new traffic to your site and increase the amount of repeat visitors.
One of the best way to drive highly qualified social traffic to your website is to use interactive quizzes.
Why do people share interactive content on social media?
Most people share interactive content on social media because of the following reasons:
1. It’s focused on them – People are always intrigued to discover something about themselves and share this information. For example, creating quizzes about “What is the profession that suits you best?”, “What is your mental age?”, or “How good are you at math?” would result in a lot of shares because all of those topics involve some level of self-discovery.
2. It makes them look good – People on social media are more likely to share a post if it makes them look good in the eyes of their peers. Quizzes tap into this tendency because they provide a result that says something nice about the user, which increases the chances of them sharing the post with their network.
3. It compares them to others – People enjoy ranking and comparing themselves to others. That is one of the reasons why interactive content such as polls receives a lot of shares. They give users an opportunity to see how their responses stack up to everyone else who answered the questions in the poll.
How to increase social sharing
Keep a positive tone – People tend to share content that evokes a positive emotion. You should always keep your language positive, even if a user gets a bad result on a quiz. For example, instead of saying, “you got this wrong,” keep your message positive and say something along the lines of “It’s a good start…”.
Prompt to share – Research has shown that explicitly asking users to share (e.g., “Share your result,” “Share your opinion,” etc.) dramatically improves the chances that users will share your content.
Optimize the shared image & texts – Always make sure that you have an attention-grabbing title, a striking image to share and description that will entice users to engage with your interactive content.
Offer multiple sharing options – Although most people are active on popular social networks such as Facebook & Twitter, there are still many users that share content on other social sites such as Pinterest, Reddit, Google+ & Tumblr. As a result, you should enable all social networks on Opinion Stage to increase the reach of your content.
Are you a foodie? If so, would you participate and share this quiz?
Ready to see how interactive content can help you drive more social traffic?