Polls are not only a way to find out about readers’ opinions and preferences – they can be a tool to generate leads, very high-quality leads. The secret is the redirect on vote feature. Vote on this poll from our showcase to see it in action, or scroll on to see how it’s done.
Generate leads using redirect on vote
The way it works is simple. Edit or create your poll, and after adding all of the sides/options, go to Advanced, under Settings on the right. There you’ll find the Redirect on vote option.
Just click Configure and you’ll get a screen where you can choose where voters will be redirected:
Why this is a great way to generate leads
The great thing about redirect on vote is that before sending a potential customer to the shop page or a potential client to the landing page, you get some info from them – info you can use to send them to exactly the right page for them. If you use this feature well, you’ll greatly increase the chances of the page being relevant to the people who reach it.
This actually isn’t even the only way to generate leads using Opinion Stage. Read this post on generating leads to learn more.
Other uses for redirect on vote
Redirect on vote is a powerful tool and you can use it all kinds of ways.
- For example, if you want to start a team-based contest you can use it to let readers choose a team and send them to their team’s signup page. (If you require a social profile for voting as well, you have a way to get demographic info on the teams at the same time.)
- If you want to get more people voting, redirect from the vote to some new content (like a video or post) and tell them they have to vote to see it, kind of like a prize for participating.
- If you’re using a poll to test and enhance readers’ knowledge, you may want to use redirect on vote to send participants to a Wikipedia page to learn more.
Have more uses for redirect on vote you’d like to share with us? Leave a comment!