The social traffic to polls comes from clicks on social shares (from Facebook, Twitter, and Google+) that were created when voters shared their vote on a poll. Being able to maximize social network traffic is a potent tool.
Here is what a social share on Facebook looks like:
To maximize social network traffic, the first thing you want to do is to verify there are as many shares as possible. Click here for tips on how to increase share numbers.
The second thing needed to maximize social network traffic is to optimize the content of the share so that users are enticed to click on it. You can accomplish that using the Opinion Stage social sharing feature.